E N T R E P R E N E U R S H I P P R O J E C T
E N T R E P R E N E U R S H I P P R O J E C T
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Project Phantom Buy: Behavioral Economics Prototyping
Project Phantom Buy: Behavioral Economics Prototyping
Behavioral Strategy: Conceptualized a risk-free choice architecture rooted in consumer behavior and neuroeconomics, applying habit substitution to isolate and safely redirect compulsive impulse-buying triggers.
System Prototyping: Designed and built a high-fidelity web simulator mimicking enterprise marketplace checkout flows, complete with a closed virtual token economy, simulated order execution, and automated delivery tracking loops.
Technical Synthesis: Leveraged advanced AI-assisted coding methodologies to transform a conceptual research interest into a functional, interactive web prototype, bridging the gap between theoretical behavioral study and tangible software application.
Consumer Impact: Integrated strategic financial wellness mechanisms—such as an asynchronous 48-hour cooling-off vault—to satisfy immediate psychological dopamine peaks while entirely safeguarding real-world consumer capital.
2025 Amramp Accessibility Follow-up Consulting Project
2025 Amramp Accessibility Follow-up Consulting Project
I'm thrilled to announce that I have completed my first internship at Amramp Accessibility.
The experience as an intern and team leader for the follow-up consulting project from the 2024 summer camp was invaluable.
It has been a chance to apply my college knowledge and skills to the real world, allowing me to gain a deeper understanding. Furthermore, leading a team of six members allowed me to develop practical team leadership skills.
2024 KAIST IP-CEO Global Entrepreneurship Workshop
2024 KAIST IP-CEO Global Entrepreneurship Workshop
Program Management: Coordinated workshop logistics and facilitated online pre-work sessions for a global program spanning South Korea and the US (Boston/NYC).
Team Leadership: Mentored a student team through end-to-end business model design, focusing on market analysis, product design, and customer segmentation.
Project Success: Guided the team's consulting project for accessibility firm Amramp, delivering a final pitch featuring product and branding innovations that earned top recognition.
Reflecting on Spring 2024's Conelize Activities
Reflecting on Spring 2024's Conelize Activities
Strategic Leadership: Directed organization strategy and event planning aimed at connecting student innovators with faculty and university resources.
Idea Competition: Organized a multi-week innovation challenge focused on improving university team collaboration, coordinating guest lectures, and securing university faculty to evaluate and implement student solutions.
Networking Conference: Co-created and facilitated a structured networking forum for over 30 participants, utilizing progressive discussion prompts to foster inclusive, cross-disciplinary dialogue.
Camstart Incubator Program
Camstart Incubator Program
Venture Incubation: Completed the Camstart Incubator Program and presented a social enterprise model at the 2024 Pitch Competition.
Core Competencies: Acquired practical knowledge in Minimum Viable Product (MVP) development, scaling processes, and venture funding strategies.
Strategic Pivot: Conducted market research and interviews to pivot from an online team-optimization tool to a tailored handwritten letter delivery service addressing mental health stress in South Korea.
Agile Execution: Collaborated with a dedicated Project Consultant through weekly advising sessions to build business model flexibility and resilience.
Empowering Social Impact Through Nurturing Entrepreneurial Talents Program
Empowering Social Impact Through Nurturing Entrepreneurial Talents Program
Program Completion: Completed the 10-week Empowering Social Impact through Nurturing Entrepreneurial Talents Program, jointly hosted by George Mason University Korea, Ewha Womans University, and the Incheon Western District Office.
Core Training: Studied social enterprise frameworks and sustainable community impact strategies under university professors and industry experts.
Mentorship & Pitching: Participated in an intensive two-week startup development mentorship phase, culminating in a formal business plan presentation and evaluation by a panel of judges.
2023 Northeastern University × KASIT IP-CEO
2023 Northeastern University × KASIT IP-CEO
Innovation Champion
Innovation Champion
(Consulting & Entrepreneurship Camp)
(Consulting & Entrepreneurship Camp)
Global Collaboration: Partnered with Northeastern University and KAIST IP-CEO peers in an intensive three-week consulting and entrepreneurship program hosted by Seoul Tech.
Strategic Consulting: Coordinated with an international team to deliver market-entry strategies for Greyd, a South Korean social commerce startup expanding into the United States.
Business Development: Built practical competencies in cross-border business scaling, target market analysis, and entrepreneurial frameworks.
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